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Life insurance.
Made simple.

Hello, we’re Lifeline. Since launching in 2011 we’ve helped protect over 10,000 families’ financial futures with life insurance. Why not join them?

Aviva
Bupa
Legal & General
LV=
Scottish Widows
Vitality
Zurich

Life Insurance

Help financially protect your loved ones, so you know they're financially taken care of should the worst happen.

Critical Illness

Critical illness cover can pay a tax-free lump sum if you’re diagnosed with a covered condition, helping you focus on recovery rather than financial pressure.

Income Protection

Designed to provide up to 70% of your gross income, paid in monthly instalments, to help you until you return to work.

Lifeline gave us peace of mind knowing our family is protected, whatever life brings.

Sarah, Lifeline customer

It's about
family.

Every 20 minutes, a child in the UK loses a parent they depend on financially.

Getting life insurance can be one of the smartest things you could do to help financially protect your family.

Lifeline's mission is to make this process as simple, quick, and straightforward as possible, so you can cross one more thing off your to-do list.

Because we believe that nobody should be worried about money when they're dealing with the loss of a loved one.

About Lifeline

Trusted by thousands of families